Editor: Jeneen McLeod
Email: jmcleods@netspace.net.au
Website: http://www.mcleodmarketing.com.au/
We specialise in turning gobbledegook into plain English, helping clients connect with their audience using language that is clear and simple but not patronising.
Services
Plain english editing, substantive editing, copyediting, proofreading of paper products and electronic media, project management, liaison with graphic designers, typesetters and printers Writing, rewriting, plain English, information design, document development and coordination, project management
Subject matter experience
Government, tax, health, Medicare, pharmacy, aged care, childcare, community services, rural/regional programs, heritage sites
Genre and platform
Annual reports, booklets, guides, brochures, fact sheets, manuals, newsletters, forms and instructions, web content (HTML and PDF), media releases, information kits, articles and ads for magazines and newspapers, PowerPoint presentations, radio and call centre scripts, speeches, internal communications.
Specific projects
Award-winning annual reports, education and information materials for businesses and individuals about tax, a series of demonstration hospitals program reports, a web content review and update, writing manuals (including a style guide, correspondence guidelines and how to write for the web), employee communications materials, an interpretation plan for a heritage site, a government directory for people in rural/remote areas
Qualifications
Jeneen McLeod: BA in languages
(ANU)
John McLeod: Bachelor of Commerce and Administration (Victoria University, NZ)
Both: training in marketing, policy development, business management, plain English and editing